Daniel Gerlach

a month ago

"Amazing products, but they can't just rely on being the only store with Paul Harnden in nyc. Harnden might be the only person I can think of more pretentious than the sales people in this store... I was about to spend 2k+ but the attitude of the staff sent me right out the door. I can buy guidi's elsewhere, thank you. Also being followed by the security guard (I believe, because i was dressed a bit scantly that day)was fun. Even my friend who works in high-end fashion retail and understands these retailers have an allure of exclusivity to keep was not impressed by the attitude of the sales people."

Stacey Perlick

2 months ago

"Amazing store, beautiful lines like Comme des Garcons, Casey Casey, Boboutic, Paul Harnden and many more. The store is so beautiful, like a museum and is a real bit of Soho history. Mizuno is wonderful...go see her!"

Leah Suki

5 months ago

"Avant garde. Paul Harnden and Skelton. Two of my favorites. I went to this boutique with a friend today and was amazed by the selection of the boutique. The staff members were great, knew the fashion scene, and it was incredible to finally talk to people who appreciate the same designers I do. The selection is great. They've been around a long time. Prices are what you expect. Great store."

Tyler Chuck-Yin

8 months ago

"IF SOHO is a must-visit if you're into artisanal fashion! Rodolfo was incredibly friendly and passionate about the pieces IF carried (my favourite makers and brands like m.a+, Elena Dawson, Yohji, and John Alexander Skelton). He was excited to show me a bunch of new m.a+ pieces to try on that were not on the sales floor yet. Thank you Rodolfo for your hospitality and for making the visit to the shop an amazing experience!"

A S

12 months ago

"I was recommended this store by friends, but am very disappointed with my experience. No one greeted me as I walked in, I almost thought there was no one inside. Three minutes later as I’m browsing, another person walks in and is welcomed warmly by staff. I’m the type of person that likes to walk through the entire store to get an idea of what I would like to try on. There was a staff member straightening the clothes I was looking at as soon as I touched them, almost following me, making me nervous. Still no greeting whatsoever, just eyeing me even though I smiled quickly at them. Despite this, I still wanted to try on. That same salesperson helped me into a dressing room. They were not personable at all! Not trying to talk to me about the piece, despite me attempting to make conversation. Other people were being helped around me, but it seemed like they all were regulars. As I was deciding if I should buy, the lady who was supposed to be assisting me was already helping another customer who had walked in and got greeted with familiarity. Throughout my entire shopping experience, I felt like I was intruding on a closed group. Felt very clique-y to me, and felt like my money was not wanted. I was so put off, I walked a few blocks away to the Yohji store where I spent my money and got a better experience despite not being dressed to the nines that day. My advice as someone who used to work luxury retail, treat everyone who walks through your store equally!"